Communications Strategy for Check
Project Background
This project, in conjunction with the Silicon Valley Startup Culture class as part of the Northwestern Bay Area Immersion Program, allowed me to experience the fast-paced environment of working at a startup. This six-week group project began as an investigation for how to improve the communication channels for Check, an online fact-checking tool developed by the startup Meedan. After improvements to the current communications strategy and potential market expansions were presented, we were encouraged to continue exploring what Check would look like as an education tool. This led us to develop the pitch for Check Classroom.
Improving Communication Channels for Check
To begin this project, Meedan wanted to know what outside users saw the use of Check to be, which led us to explore who and what Check is for. The next task was to determine how someone may come across Check, and whether Meedan's current strategy for marketing Check across multiple platforms was sufficient. The results are shown below in our first presentation to Meedan.
Market Expansion- Check Classroom
Once we offered our suggestions for improving current communications, Meedan was excited to have us explore the idea of what Check could look like outside of a newsroom. Through further exploration of how versatile the tool is, we saw an opportunity for it to be used in a classroom setting. The remainder of our project was then to refine what Check Classroom would be, and how to pitch it to Meedan's board of directors. Our final results are below!